3 Modifications to Make to Your Retail Store to Offer a More Immersive Experience

by Grace Motley

Consumers are not abandoning the traditional retail experience. Instead, they are asking more from the traditional retail experience. Consumers want to not just go shopping at a store, they want to have an immersive experience when they are in the store.

This consumer desire has led to an increase in experiential retail, which is the practice of turning the retail shopping experience into something unique and memorable. Young consumers like to spend money on experiences.

#1: Turn Your Retail Area Into a Socialization Area

One thing you can do is turn your retail area into an area where people cannot just shop but come together and socialize. For example, if you have an outdoor goods store, you can build a mini forest in your store, complete with an area for people to sit and enjoy a meal, or share stories inside of your store.

Think about the purpose of your store and try to find a way to create an area for people to hang out in your store. Creating a hangout space, where people can socialize, can turn your store into just a place to purchase something into a space people can hang out and build connections. A contractor can help take your vision and turn it into reality.

#2: Add Interactive Mirrors

Interactive mirrors are a great way to add some extra interaction to your space. If you have a retail store that sells clothing, consider adding an interactive mirror to your dressing rooms. Interactive mirrors are just starting to take shape. With an interactive mirror, you can look at additional inventory when you are in the dressing room.

You can request clothing in a different color or size without having to yell out of your dressing room for extra clothing. Some interactive mirrors also allow you to control the setting or even the music in your living room.

Adding interactive mirrors work great in clothing stores and can work well in other retail areas as well. You can have a contractor install new interactive mirrors, which will require new wiring and lights in your store.

#3: Find Ways to Bring Your Products Alive

Most stores require you to wait until you get home to experience the products. You can find ways to bring your products alive. For example, if you sell kitchen supplies, add a test kitchen area to your store so that people can test out and use the kitchen supplies in a real environment.

If you have a computer shop, add an area where people can play with the software. Try to find ways to bring your products alive in the store. A contractor can help you create a unique experience in your store by modifying how you use your space.

Consumers enjoy immersive experiences, beyond shopping. Find ways to modify your store and work with an experiential agency to turn your retail space into an experience space.